An audit of a medical company's website helps to identify and eliminate deficiencies that affect the attraction and retention of patients. For example, the website may be poorly optimized for search, load slowly, or have an inconvenient interface. Analyzing these aspects helps to improve the user experience, which in turn increases conversion and trust in the brand. A comprehensive audit helps to quickly see what needs optimization.

An audit helps to identify technical issues on the website, such as slow loading speed, display problems on mobile devices, indexing errors, and low SEO optimization. It can also uncover weaknesses in content: outdated information, lack of keywords, or inconvenient appointment forms for patients. These factors reduce the attractiveness of the site and hinder effective promotion.

The type of audit depends on your goals. For identifying technical errors, a technical audit is best suited, while an SEO audit is necessary for improving search engine rankings. A UX/UI audit is useful if you want to enhance website usability and visitor retention. A combined audit includes all aspects, providing a comprehensive analysis.

A technical audit of a website covers aspects related to the performance and stability of the site. It includes checking loading speed, mobile responsiveness, cross-browser compatibility, code optimization, security settings correctness, and data protection. These parameters play an important role in retaining users: for example, if a site takes longer than 3 seconds to load, more than half of users will leave it. A technical audit helps to eliminate such problems and make the site stable and fast.

UX/UI audit focuses on the convenience and perception of the website by users. We evaluate how user-friendly the navigation is, whether the page structure is logical, and if buttons and forms are clear. For example, if a registration form is complex or not obvious, users may choose not to fill it out. UX/UI audit helps identify such obstacles and create a more intuitive interface, increasing visitor engagement and conversion rates.

The implementation time depends on the quantity and complexity of the recommendations. For example, technical adjustments can take from several days to a couple of weeks, while SEO optimization and redesign may require more time. Typically, it takes 2 to 6 weeks for full implementation of the recommendations. After the implementation is completed, results start to show within 1-3 months, especially in traffic and conversion metrics.

Basic audit covers main parameters such as loading speed, presence of critical errors, basic SEO optimization, and navigation convenience. An advanced audit, in addition to this, includes a deep analysis of keywords, behavioral factors, competitors, as well as recommendations on site structure and content. For a medical company, an advanced audit may be more beneficial as it allows a deeper understanding of how to improve the site's positions and attract more patients.

Yes, an audit can be aimed at attracting a specific audience, such as patients of a certain age or those interested in specific medical services. During the audit process, the preferences of the target audience are analyzed, suitable keywords are selected, and the relevance of the content is evaluated. This targeted audit helps improve communication with a specific audience and attract patients interested in specific services.

Special tools such as Google Analytics, SEMrush, Ahrefs, and PageSpeed Insights, as well as other services for analyzing SEO, technical condition, and behavioral factors, are used for auditing a medical website. These tools provide data on traffic, loading speed, search engine rankings, and user behavior, giving a comprehensive overview of the website's status and improvement opportunities.

Upon completion of the audit, the client is provided with a detailed report containing the analysis results and recommendations. The report describes the identified issues, possible improvements and optimizations, as well as actions that can be taken to enhance the website's effectiveness. This report serves as a guide for further work on the website and enables the client to independently or with the help of an agency begin making improvements.

Yes, the audit includes analyzing the website's performance on mobile devices. Today, over 60% of users visit medical websites from mobile devices, and if the site is poorly adapted for mobile screens, it diminishes the user experience. We check the design adaptability, loading speed, and navigation convenience on smartphones and tablets to ensure that the site functions well on any device.

The cost of services depends on the volume of recommendations and desired improvements. A free audit provides a general overview of the website's condition, and based on the report received, it is possible to determine priority tasks and estimate the costs of their implementation. Often, improving the technical condition and SEO can cost from a few hundred to several thousand dollars, depending on the project's complexity and client's needs.

The timing of the audit depends on the complexity of the website and the amount of data. Typically, a basic audit takes from one to three working days. It includes checking technical parameters, analyzing the structure and optimization of content, as well as UX/UI. After that, we prepare a report with recommendations for improvement. If a deep SEO analysis and the creation of a promotion plan are required, it may take a little longer.

Audit allows making changes that improve the visibility of the site in search engines and make it more user-friendly. As a result, the site receives more organic traffic, and visitors stay longer on the pages, which positively affects conversion. This is especially important for medical websites, as 74% of patients turn to online resources when searching for medical services.

Some tools for basic auditing are available for free, for example, for analyzing speed or checking SEO metrics. However, to get a detailed and professional report, it is recommended to use the services of specialists. A professional approach allows you to identify hidden issues and develop a comprehensive improvement plan, which is difficult to achieve without special knowledge and experience.

SEO audit allows you to understand how well a website is adapted to search engine requirements and how effectively it attracts patients through organic search. As a result of the SEO audit, key phrases that may be missing in the content are identified, and it is also checked how correctly and fully the site is optimized. Without a quality SEO audit, medical companies can lose up to 30% of potential visitors who are looking for services online.

It is recommended to conduct a website audit at least once a year. It is also advisable to perform an audit when updating the site or introducing new services. Regular audits allow tracking changes in search engine algorithms and staying up to date with market requirements. An annual audit helps to identify and fix technical issues that may have arisen during site operation and maintain a steady flow of patients.

Yes, a website audit can be conducted entirely remotely. Specialists request access to analytical data and conduct a comprehensive examination. Modern tools allow for the assessment of all aspects of the site, including technical parameters, SEO, and user experience, without the need for in-person presence. The remote format enables a quick start to the work and the receipt of a report with recommendations in just a few days.

The effectiveness of an audit is evaluated by a number of indicators: increase in traffic, improvement in search engine rankings, increase in conversion rate, and growth in positive user reviews. Usually, after implementing recommendations, there is an increase in the number of new patients, as well as an increase in trust in the website. Regular monitoring of metrics allows to ensure that the audit has indeed helped to improve performance and achieve planned goals.

During an audit, competitor websites are analyzed to identify their strengths and weaknesses. Positions of competitors in search engines, keyword strategies, content quality, and UX/UI approaches are evaluated. Comparing with competitors helps find ways to stand out and offer a unique user experience. This allows a medical company to form its advantages and use them for growth.

A free audit helps the client to get an idea of the quality and approach of the agency's work. Based on this audit, the agency offers a detailed improvement plan that can be implemented together. This allows the medical company to better understand what to expect from cooperation and to get accurate data on the necessary improvements before investing in a full range of services.

Content analysis focuses on the quality and relevance of website materials. We check how accessible and understandable the information is, whether it answers users' questions, and contains important keywords. In the medical field, it is critically important for content to be accurate and convincing, as it directly affects the level of trust from patients. Content analysis helps make the website more informative and attention-grabbing.

Yes, an audit is useful even for new websites, as it allows you to identify potential issues before the site starts attracting visitors actively. For example, you can set up SEO in advance, check how user-friendly the pages are, and fix technical errors. This helps avoid traffic losses and low conversions in the future, as well as speeds up the process of achieving the first positive results from the site.