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Contextual advertising is an effective way to promote medical services on the Internet, aimed at attracting patients, increasing brand awareness, and boosting revenue. Medical marketing using contextual advertising helps institutions and specialists reach an audience actively seeking specific medical services.
About 80% of users search for medical services through mobile devices
About 70% of companies report a positive effect from contextual advertising within the first two weeks.
Advertising messages appear on search engine pages and in contextual-media networks when users enter queries related to medical services. This allows directing ads only to those who are already interested in treatment, consultation, or diagnostics, significantly increasing the chances of conversion.
We are conducting an analysis of gender, age, and location.
Studying the key interests of the audience.
We are looking for popular medical queries.
Analyzing competitors and their advertising strategies.
We do precise targeting by region and keywords.
Developing attractive advertisements.
Identifying key goals for tracking results.
Implementing UTM tags for analytics.
We are launching A/B tests to improve the results.
Optimizing cost per click.
Improving targeting by age and interests.
Increasing conversion rates.
We conduct analysis weekly.
Presenting full reports to the client.
Setting up Google Analytics and other systems.
Making corrections based on data analysis.
Targeting the target audience. Our advertising is aimed only at interested users, which reduces promotion costs.
Quick result. Ads start working immediately after the campaign is launched, bringing in new patients within a few days.
High profitability. Contextual advertising pays off by attracting patients willing to use your services.
Budget control. You decide how much money to allocate for advertising, thanks to the ability to regulate expenses.
Setting up and optimizing advertising requires deep knowledge in the field of medical marketing, analysis, and constant monitoring of effectiveness. A professional approach ensures a stable influx of patients and a reduction in cost per click.
Defines the strategy of the advertising campaign, aligns goals, and monitors execution. Ensures high return on investment for the client.
Analyzes the target audience, requests, and advertising results. Improves settings accuracy to increase conversions and campaign effectiveness.
Writes ad texts, creates engaging content. Captures audience's attention and encourages action.
Plans the budget and allocates it across platforms. Ensures even spending and maximum efficiency.
Sets up, launches, and optimizes advertising. Ensures maximum return on investment with minimal costs.
Communicates with the client, answers questions, and informs about the results. Ensures transparency and customer satisfaction.
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