Do you want to get an expert evaluation of your website or advertising?
Contextual advertising is an effective way to promote medical services on the Internet, aimed at attracting patients, increasing brand awareness, and boosting revenue. Medical marketing using contextual advertising helps institutions and specialists reach an audience actively seeking specific medical services.
About 80% of users search for medical services through mobile devices
About 70% of companies report a positive effect from contextual advertising within the first two weeks.
Advertising messages appear on search engine pages and in contextual-media networks when users enter queries related to medical services. This allows directing ads only to those who are already interested in treatment, consultation, or diagnostics, significantly increasing the chances of conversion.
We are conducting an analysis of gender, age, and location.
Studying the key interests of the audience.
We are looking for popular medical queries.
Analyzing competitors and their advertising strategies.
We do precise targeting by region and keywords.
Developing attractive advertisements.
Identifying key goals for tracking results.
Implementing UTM tags for analytics.
We are launching A/B tests to improve the results.
Optimizing cost per click.
Improving targeting by age and interests.
Increasing conversion rates.
We conduct analysis weekly.
Presenting full reports to the client.
Setting up Google Analytics and other systems.
Making corrections based on data analysis.
Targeting the target audience. Our advertising is aimed only at interested users, which reduces promotion costs.
Quick result. Ads start working immediately after the campaign is launched, bringing in new patients within a few days.
High profitability. Contextual advertising pays off by attracting patients willing to use your services.
Budget control. You decide how much money to allocate for advertising, thanks to the ability to regulate expenses.
Setting up and optimizing advertising requires deep knowledge in the field of medical marketing, analysis, and constant monitoring of effectiveness. A professional approach ensures a stable influx of patients and a reduction in cost per click.
Defines the strategy of the advertising campaign, aligns goals, and monitors execution. Ensures high return on investment for the client.
Analyzes the target audience, requests, and advertising results. Improves settings accuracy to increase conversions and campaign effectiveness.
Writes ad texts, creates engaging content. Captures audience's attention and encourages action.
Plans the budget and allocates it across platforms. Ensures even spending and maximum efficiency.
Sets up, launches, and optimizes advertising. Ensures maximum return on investment with minimal costs.
Communicates with the client, answers questions, and informs about the results. Ensures transparency and customer satisfaction.
Contextual advertising for medicine is a type of online advertising aimed at promoting medical services and attracting patients through displays on search engines and other platforms. It is effective because the ads are shown only to those who are looking for medical services.
Text ads, graphic banners, and video clips are used to reach different audience segments at various stages of service selection.
Results can be seen in the first few days after the campaign launch, as ads instantly start appearing for targeted queries.
Key performance indicators: clicks, conversions, cost per click, and cost per conversion. We also use analytical tools to track the data.
It is advisable to update advertising every few months to match changes in user queries and behavior.
The most popular are Google Ads and Yandex.Direct, as these platforms provide a wide audience reach.
Contextual advertising allows you to attract users who are already interested in treatment, increasing the likelihood of booking appointments and conversions.
Targeting allows you to customize ad display for specific age, geographic, and other groups, increasing the likelihood of potential patients' interest.
The budget depends on the volume of advertising and the region. Contextual advertising allows controlling expenses by limiting the budget with daily limits.
Retargeting is showing ads to users who have previously visited the website. It is effective for attracting repeat customers.
In the absence of proper configuration, budget losses due to showing ads to non-target audience are possible. It is also important to comply with medical advertising regulations.
Contextual advertising and SEO complement each other: advertising provides quick results, while SEO works for long-term traffic attraction.
The leading marketing agency in Spain that provides not only marketing services and website development, but also creates complex platforms and has its own products.