When a large dental clinic from London contacted the MeduWorld agency, it was already well-known in its area. However, the number of patients willing to use the clinic's premium services has been decreasing due to high competition. The clinic management has set an ambitious task for the agency: to increase the flow of new patients and strengthen its image as a leading dental services center in London.
The work began with a detailed analysis: which services are in the greatest demand, who is the target audience, and how the clinic can stand out from the competition. At the start of the project, the key role was played by the account manager Jakub Kowalski, who actively interacted with the clinic's management to understand their core values and unique offerings. This became the foundation for creating an effective marketing strategy.
The project was led by Jasmine Brown, an experienced project manager who supervised the work of the entire team. One of the first tasks was to determine which channels and advertising formats were best suited for the clinic. We decided to focus on Google Ads for targeting hot queries such as "dental implants in London" and "best dentist nearby," as well as on advertising on Facebook and Instagram to attract clients interested in aesthetic dentistry and teeth whitening.
Contextual advertising specialist Jordan Anderson started with a thorough selection of keywords and dividing advertising campaigns into several directions: dental implants - a service with a high average check, treatment and prevention - to increase the client base, aesthetic dentistry - to attract people interested in the beauty of their smile.
Jordan also conducted A/B testing of ads to understand which texts and creatives convert traffic into leads most effectively. For example, for queries like "high-quality dental implants," ads emphasizing "result guarantee and modern technologies" performed the best.
The visual component of the campaign was developed by the designer Maria Ivanova, who proposed a stylish minimalist design aimed at a premium audience. The use of interior clinic photos, satisfied patient reviews, and professional equipment helped create the image of a reliable and modern center. Social media focused on "before and after" photos, which effectively stimulated interest and led to an increase in traffic.
During the MeduWorld campaign, data was actively monitored and adjustments were made. For example, analyzing user behavior on the website, we found that people most often book consultations through mobile devices. This allowed to optimize the mobile version of the website and improve conversion rates.
After six months, it became evident that the strategy was working: the number of applications was steadily increasing, while the cost per lead was decreasing. Over 12 months, the clinic attracted 2,400 inquiries, out of which 800 patients became clients. The average bill was £1,500.
Thanks to a well-planned advertising campaign, the clinic achieved a ROMI of 607%, turning the invested £128,400 into a net profit of £651,600. The cost of acquiring a customer was only £160.50, which was significantly below the projected figures at the start of the project.
The case of a dental clinic in London demonstrates how carefully crafted contextual advertising, combined with a creative approach, can turn market challenges into opportunities. Thanks to the work of the MeduWorld team, the client not only increased the flow of new patients but also significantly strengthened its position as a leader in the premium segment of dental services.
This success would have been impossible without the coordinated work of the team: Jakub Kowalski established excellent communication with the client, Jasmine Brown managed all stages of the project, Jordan Anderson ensured the effectiveness of advertising campaigns, and Maria Ivanova created visual magic that attracted the audience.
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