When a dental clinic in Amsterdam turned to the MeduWorld agency, it already had a reputation as a professional in the field of dental treatment and implant installation, but faced a problem related to attracting new clients. The clinic wanted to significantly increase the flow of patients, improve its positions in search results, and reduce the cost of attracting each client. The solution to the problem was chosen to be through contextual advertising in Google Ads and social media.
At the beginning of the collaboration with the client, it was clear that the dental services market in Amsterdam is quite competitive, and to achieve success, it was necessary to implement strategies that would ensure maximum conversion with minimal costs. The clinic planned to reach both people who are already interested in dental services and those who have not yet made a decision.
From the very beginning, Sophia Bennett, an account manager at MeduWorld, got involved in the work and conducted several consultations with the client to understand their goals and expectations. The client wanted to increase the number of appointments for initial consultations and for specific dental procedures such as implant placement, cavity treatment, and cosmetic dentistry. An important task was to create advertising that could attract not only customers with existing problems, but also those who are just starting to think about their health and appearance.
After defining the key objectives, Michal Tóth, project manager at MeduWorld, developed a detailed plan for the advertising campaign. As part of the strategy, we chose two directions: targeted advertising in Google Ads and advertising campaigns on Facebook and Instagram, which not only helped attract new customers but also strengthen the trust of existing ones.
We focused on three main services that the clinic wanted to promote: dental implants, caries treatment and prevention, aesthetic dentistry (teeth whitening and dental prosthetics).
Each of these services has been divided into several subcategories, and a set of keywords has been created targeting specific queries, such as "best dentist in Amsterdam" and "dental implants with guarantee." It was expected that through local targeting, the clinic would be able to attract residents of the city and surrounding areas.
Mariana Solis, a designer from MeduWorld, was involved in creating attractive and informative advertising materials. Visual elements played a key role in building trust with potential clients. Important aspects included photos of real patients and procedures to not only demonstrate the quality of services but also to increase the level of trust. The design was aimed at creating a sense of professionalism and reliability, which is especially important for medical institutions.
Our contextual advertising specialist Elena Taylor has taken on the setup and optimization of advertising campaigns. The main goal was to make the advertisement more conversion-oriented by reducing the cost per lead without compromising the quality of the leads. For this, we conducted A/B testing of various ads, including different messages and creatives. We also actively analyzed user behavior on the clinic's website to identify possible issues and improve conversion.
As a result of all these efforts and constant optimization of advertising campaigns, we began to observe a positive trend. Advertising campaigns reached the target audience, with the cost per lead decreasing each month and the conversion rate increasing.
Excellent results were achieved during six months of work with the clinic in Amsterdam. Contextual advertising brought the clinic more than 1,100 inquiries from interested people, which is 25% more than originally forecasted. Out of all the leads, 350 people signed up for consultations or procedures, confirming a high conversion rate of the advertising campaign. We were able to reduce the price of the application to $58, which is an excellent result for dental services in Amsterdam. As a result of our work, the clinic returned four times more funds than were invested in advertising, confirming the high effectiveness of marketing investments.
The profit received has become an important step in improving the financial stability of the clinic, allowing it to strengthen its position in the market. This case demonstrates how well-tuned and optimized contextual advertising can significantly impact the success of a business, even in highly competitive conditions. Thanks to the efforts of the MeduWorld team, the client in Amsterdam was able to significantly improve performance by reducing customer acquisition costs and increasing customer lifetime value.
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