We are looking for an experienced SERM specialist to manage the reputation of our international clients in the field of medical marketing and protect their brands online.
Type of employment: Remote work
Salary: $1500+
Requirements
- Experience working as a SERM specialist for at least 2 years, preferably in the field of medical marketing or with international brands.
- Knowledge of methods for monitoring and analyzing brand mentions on the Internet, including social networks, forums, blogs, and news sites.
- Experience with reputation monitoring tools (Google Alerts, Brand24, Mention, and others).
- Understanding the principles of working with reviews and comments, including handling negative mentions and crisis management.
- Experience in creating content to enhance brand reputation, as well as working with PR materials.
What should I do?
- Monitoring brand mentions online, tracking reviews, comments, and materials about clients.
- Development and implementation of strategies for managing brand reputation in the field of medical marketing.
- Handling negative reviews and mentions, processing and neutralizing them to minimize reputation damage.
- Analysis of current brand reputation of clients and providing recommendations for improving company image.
- Creating positive content for social networks, websites, and media aimed at improving the brand's image.
- Preparation of regular reports on clients' reputation status and proposals for improving brand reputation.
