SEO optimization for a reproductive center in San Francisco (USA)

The reproductive medicine clinic in San Francisco specializes in unique premium services, including individual IVF programs, international egg donation, and full-service surrogacy. The average cost of the full package of services at this clinic ranged from $50,000 to $100,000. Despite its high reputation in the market, the clinic faced insufficient visibility in search engines, which limited the flow of premium clients.

Isabella Martinez, an account manager at MeduWorld, was the first to contact the client. She thoroughly studied their business and presented a concept of SEO optimization aimed at attracting affluent clients willing to invest in high-quality services.

Strategy development

Under the leadership of project manager Michal Tóth, the MeduWorld team has developed a strategy consisting of three stages:

1. Full website audit and technical optimization. Creating expert content aimed at a premium audience. Strengthening the clinic's backlink profile.

Technical specialists Matthias Berger and Callum Fraser conducted a website audit, identifying issues with slow page loading and insufficient use of structured data. The fixes included:

• Increase loading speed by 40%. Optimizing the mobile version of the website, as 70% of the target audience used smartphones. Adding structured data to service pages to make the website look more attractive in search results.

Premium audience content

Sofia Ramirez, a content specialist, has developed unique texts for the clinic's website and blog. The key task was to emphasize the individual approach and uniqueness of the clinic's services. Among the created materials:

• Detailed pages on premium services: "Turnkey Surrogacy" and "Exclusive Egg Donation Programs".
• Emotional and inspiring success stories of real patients (with their consent). Expert articles explaining complex medical processes in simple language.

This content helped build trust and convince the audience that the clinic offers services of the highest quality.

Link building and local SEO optimization

To ensure stable growth in search engine rankings, Matthias Berger and Callum Fraser launched a link-building campaign. As part of this work, articles were placed on prestigious medical and scientific portals, and collaborations were established with bloggers specializing in parenting and women's health topics. Optimizing the Google Business Profile page for the local audience resulted in a 30% increase in leads coming from organic search.

Results and effects

In 6 months of SEO optimization, the clinic's website has reached the top 10 on Google for key queries: "surrogacy in San Francisco", "best IVF in California", "premium reproductive services". The campaign results were impressive: 450 leads in six months with a conversion rate of 20%, which resulted in 90 new clients.